Online music promotion is a vital part of an artist’s powerful promotion effort in the “new music” business design.
The music business was forced to modify its business model as a consequence of the internet. This in the long run is good for artist bands and artists since they have more control of promoting themselves online using the different platforms of net 2.0 and therefore are much less beholden to record companies as they were.
Therefore, how do we advertise music online?
Well it is the exact same 3 measure storyline that has always been around.
People hear music – People enjoy the music – People purchase the music It is almost as easy as that!
1. People Hear Music
Radio has traditionally been a really successful driver of record and single sales. People want and need to hear the whole song and want to hear it several times before it gets in their subconscious.
So don’t bother with 30 second samples and streaming. Allow the fans download particular music tracks for free and enable them to incorporate your music in their everyday lives.
2. People like Music
Getting heard a song several times people can decide that they love the tune and become lovers and they’ll spend some money later when you have got them into your promotion funnel. Rather than allowing them hear 30 – 40 minutes of this track and then they simply move on the next thing that is on offer.
3. People purchase Music
When you’ve established a connection with this particular fan and they’ve received free music out of you or your artist you may start to consider creating an economic relationship with the enthusiast.
Giving away music is part of your online music promotion and so is selling music. I’m not simply saying give all of your music off and earn money on the live concerts and gigs. This goes much deeper into the psychology of selling.